The Online Social Market in the Philippines began almost as soon
as the Social Media Phenomenon which started around 2004. There have been a few
unsuccessful attempts at selling on Friendster and ,for a time, Multiply was a
good place to buy and sell items. Natural entrepreneurs, Pinoys effortlessly
adapted to this new medium of selling and at present Instagram, the
photo-sharing social media platform, is the main vehicle for traffic of goods
and services. There are many reasons why shoppers find it appealing to buy
items in the Online Social Market. Here are the top 5 reasons why it’s
great to shop in the Online Social Market.
Exclusive Products
Intelligent shoppers are drawn to products that are not
only practical but also not-your-usual-department- store-items. The Online
Social Market overflows with exclusive items you can’t find anywhere else
because most of the online shop owners also produce their own innovative
products. A quick look at some of the IG shops like @FayeryTrinkets,
@BlackBeardShoes, and @ManilaSole will give you a firm impression of the unique
products in the online social market landscape.
Every Purchase Feels Like
A Discovery
We know that department store display shelves are designed
so that items that turn over inventory faster gets the prime central tier to
draw in more consumers. The Online Social Market is just the opposite. Because
it limits searches to tags instead of key sentences, locating and uncovering
the best finds take time. The convenience of customer targeted items is
replaced by good old seeking-for-what-you-want. It’s not an awful effort
but instead a rewarding experience. This is the beauty of the Online Social
Market. It brings us back to our childhood and our age of discovery where every
nook and cranny contains gems and pearls, in this case, every Online Shop is a
district of discovery.
A Strong Sense of
Community
Social Media is great at connecting people which comes in
handy when you need an opinion on a product or service offered in the Online
Social Market. Ask a question online and for sure the online community will
answer. Try doing the same thing at a department store, grocery, or boutique
shop and you will be rewarded with distant stares from customers. The online
experience is quite different and depending on the degree to which you are
tuned in to the community, you will find people online to be very helpful. We
even know of people in the online community who go out of their way to warn
shoppers of scamming activities done by fly by night shops, a great example of
how a community should behave.
Personal Approach
Every purchase from a shop in the Online Social Market is
preceded by constant communication from the store owner or crucial sales
staff. It makes you feel that the online shop is working to make your purchase
a delight. Compare that to some department stores and boutique shops where
staff is trained to make money and move products out the door instead of
serving customers. Impressive customer service in the Online Social Market may
be due to stiff competition but the really successful shops are those that are
inherently engaged in every customer purchase.
Meet Great People
People are drawn to the Online Social Market initially
because of the unique products available but they keep coming back because of
the wonderful people in the online community. Birds of a feather flock together
I suppose. It is always pleasant to meet friendly online shoppers, who are
eager to assist fellow consumers, and shop owners, who know that happy clients
are the best advertising money can’t buy. No wonder there is no slowing
down the progress of the Online Social Market, consumers are talking about it
and more people are beginning to discover why it’s great to shop in the
Online Social Market.
Great blog post of Top 5 Reasons Why It’s Great To Shop in the PH Online Social Market !!! its worth to read this. I found out some more great stuff to read.
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